Since 2009, after several years of development, it was just a typical day of November 11, and it has become a super carnival for global consumers to participate enthusiastically. 2017 Tmall double 11 big cake fresh, price war is still not hungry, the basis of relative to many still immersed in "more than fifty percent" of businesses, smart businessmen have past time in advance to build a brand of kung fu. "Return to retail essence to build up consumption upgrade", this "consumption upgrade" is the double 11 shopping experience that businesses are particularly concerned about.
News recently, the domestic famous brand, mendale home textile has said that this year the mendale group 11 stock order of magnitude of 300 million double, and hand in hand so starting every effort to realize the interactive city dozens of new product, become another ofa this year put a bright star.
Throw away the instant noodles on your hands and end up with a cup of freshly ground coffee or German beer, which has clearly become a typical epitome of Chinese consumption upgrading. In recent years, consumer upgrading has become the strongest engine for economic growth, while the main force that has spawned consumption upgrades is the rising middle class. To pay more attention to quality, personality and services, the first mengjie e-commerce company, which sells the net home, gives a specific portrait of such people. It was their emergence that led to a change in consumer demand and a dramatic change in business as a whole, as evidenced by this year's change in the double 11.
Looking back on the first eight years of double 11, the only thing that can be remembered is "low price", and the double 11, which entered its ninth year, was clearly given more meaning. Tmall extended the marketing rhythm of double 11 for the first time from "24 hours" to "24 days" and took the initiative to weaken the low-price elements, turning to quality and globalization. The NBA and secure tech-oriented highest guest unit price of mendale electricity in 24 days marketing node not only pleasantly surprised unceasingly, more imports of raw materials as the breakthrough, the main consumption upgrade the first "global" ideal life bought double 11, to rewrite the low-priced home textile market pattern of the electricity industry at the same time, for Chinese users to find the better way of life. Whether meet Tmall active change of this kind of electric business platform, or through high-end brands and top grade material to take on more brand experience, mendale electricity deeper reasons behind this layout or from the consumer to upgrade the changes of characteristic of the environment the user and user requirements for the resulting changes in the precision of control.
Double 11, as the melting pot of user demand, has been a barometer of the marketing methods of retail enterprises. Return to double itself, consumption upgrade has given its characteristic and the rights of "change", it also gives many headed by mendale electrical contractor rapid transformation of the traditional enterprise quickly overtaking opportunities, double 11, 2017, the overall competition also presents different characteristics and change.
One: quality. The quality includes two concepts of raw material selection and manufacturing process, which ultimately test the supplier's supply chain system. Obviously, mendale electricity on main product all inspection strict qc occupy an important advantage in this aspect, on the one hand, from the source to ensure quality, on the other hand also can stick to share for the user. In 2017, mengjie has visited more than 10 countries around the world, and has introduced a large number of national products into double 11, trying to bring real good products to users.
Second point: fine differentiation. This is mainly in line with the personalized features of users, which requires the merchants to make a more detailed distinction between users' needs and introduce more products with new features and features. After 75, 75, for example, after the outbreak of the backbone of the shopping, they seek a better quality of life and the way of experience, for this kind of crowd, mendale electricity during double 11 sole started more than five ring earth latitude 43 ° treasures "national duvet.
Third: experience upgrades. When users have higher purchasing power, it will produce more appeal, and for businesses is both in the products of the pre-sale, sale and after-sale, provide users with detailed service and experience. For example, how to break the spell of the slow down? In order to get the goods to the nearest regional distribution, we will save the long uncontrollable and waiting cost.